We try to price ZooWear as fairly and simply as we can, based on our real costs—garments, embroidery, packaging, and the work of running a small brand. We don’t do fake markups or gimmicky “huge sale” claims; what you see is a normal margin that lets us keep creating new designs and support ourselves. We’d rather be transparent and have our prices feel genuinely worth it than push anyone into buying, so you should only order if the piece and the price feel right to you.